Amid streaming on Netflix, Vicky Kaushal’s ‘Chhaava’ strikes big on television with 39.2 million views – Firstpost

After conquering the box office with a staggering collection of ₹800+ crores, Vicky Kaushal’s magnum opus Chhaava has now created a storm on TV, delivering another record-breaking milestone with its World TV Premiere on Star Gold on 17th August. With a TVR of 3.12, the film reached 39.2 million* viewers across India, making it the biggest non-franchise movie premiere of 2025. The film’s TVR in Maharashtra was 6.64.

Timed around Independence Day, the premiere became a cultural celebration. For the very first time, Chhaava was simulcast in both Hindi and Marathi allowing television audiences to experience the story of Chhatrapati Sambhaji Maharaj not just as a cinematic spectacle, but also in the language of its land and legacy. Star Gold further enhanced the premiere with a special Roundtable featuring Vicky Kaushal, Vineet Kumar Singh, Divya Dutta, and director Laxman Utekar, offering behind-the-scenes insights into the making of the historical saga. Fans were also treated to unseen deleted scenes, making the premiere a memorable event.

Expressing his excitement about the film’s success on TV Vicky Kaushal stated, “I’m overwhelmed by the love
Chhaava continues to receive. To see the story of Chhatrapati Sambhaji Maharaj reach every home in the country is truly special. It’s a testament to the hard work of the entire team and the visionary direction of Laxman Sir, and I’m grateful to Star Gold for creating such a memorable celebration around it.”

Dinesh Vijan (CEO/Founder, Maddock Films): “Every film we create at Maddock Films is a new endeavor, and with
Chhaava, we are thrilled to have brought to life a powerful historical epic that has resonated with audiences. Its success, first in theaters and now on TV, truly highlights its universal appeal. We’re thrilled that our long-standing partnership with Star Gold has led to yet another milestone for Chhaava. Their ability to bring this film to a wider audience and achieve record-breaking viewership is a testament to how deeply this powerful story has connected with our audiences.”

Director Laxman Utekar reacted to the success of the TV premiere by saying, “The journey of
_Chhaava_ has been truly incredible, and to see it resonate with such a massive television audience is immensely gratifying. This record-breaking premiere proves that audiences are eager for powerful, rooted stories. The collaboration with Star Gold has been phenomenal, and their ability to bring this film to homes across India has created a truly special event.”